Thursday, August 21, 2008

Focuses On The Agent

Category: Finance, Real Estate.

At this stage in the home selling game, you ve already interviewed your Agent candidates, and assuming one has passed your stringent standards and answered the interview questions to your satisfaction, you might be willing to give him or her a shot at listing your home for sale.



You are the client, and potential employer for that matter, of this particular individual. It s important to note the positing of the paragraph up above. You must keep yourself in a position of" why should I give you my business by hiring you today. " You wouldn t rush into brain surgery by hiring the first doctor who raised his had and said he could do it. Selling your home and hiring a real estate Agent to do so is no different and deserves a little effort in the beginning to ensure that you enlist the help of the very best Agent available- one who will sell your home for the highest price in the shortest amount of time. You would get a second opinion first and then ask for references of successful procedures they ve accomplished. So, the next step in the real estate Agent hiring process would be to ask the Agent for a couple of references of homeowners whose homes were successfully sold by them in the last 3- 6 months.


That s your ultimate goal, and you should only speak to people who ve achieved your desired result using the Agent s services. Notice that the question highlights the fact that you re looking for successfully sold references. This will eliminate you having to call references that are the Agent s friends, cousins, uncles, etc. If the prospective Listing Agent is truly good at what they do, they will already have a list of references that they would be honored to give you. You want legitimate references to check. They will likely also be fresh- in the sense that these are people who ve achieved this desired result( selling their home) in the recent past.


Don t stop at calling only the one at the top of the list. You want to make sure that you re checking references who have worked with the Agent within the last year( less than 6 months would be better) . Call a couple of their references and see if you can get a feel for how their home selling experience with the Agent was. Evaluating their performance is critical to you making the right choice. Don t be shy, either. Try to also establish which of the following two categories the Agent fits into. Educates and Directs.


A" Stewardship" Selling Agent: Advises and Consults. Uses Judgment and Experience. Is Highly Compensated. Is Irreplaceable. Focuses on the Client s Values and Needs. Tells and Sells.


The Typical Agent: Is merely an Information Source. Stays away from Guiding the Client. Is Replaceable by any other Agent. Follows the Rules and Procedures. Is looking to make a" One Time" Sale. Once you are able to assess which areas your Agent satisfies, you will be able to clearly determine whether you are working with a Champion Agent!


Focuses on the Agent.

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